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Amazon Advertising and PPC for Your Brand

Amazon PPC allows marketing strategy to work more effortlessly, Reaching more customers from the search results page or from the competitor products page to your products page. Not only helps to increase more sells also improve organic search ranking.

Amazon PPC Advertising 1 - Amazon PPC/Advertising

Why Amazon PPC!

Target more exact customer that looking for your related products on amazon via search terms or their behavior.

Targate More Customer

More customer that searching or looking for our products

Increase Search Ranking

Improve search result page ranking with our related/relevant search keywords

Targate Exact Customer

We can target the exact customer by their search terms.

Target Customer by Search Terms or Behavior

Whether they search on search bar or looking for related products

Achieve Awareness

Achieve brand and products Awareness, We may looking for their attention to try our new products

Increase Sells

Overall our goal is to increase your sells for long term.

How PPC Helps?

Your Long Terms business stability depends on your marketing strategy, PPC helps marketing strategy to works more accurately and gain maximum customer Share over your competitor.

  • Display top of the search Results Page
  • Increase Impression/ Visibility
  • More Impression = More Customer
  • Search Rank on First Page
  • Targate exact Customer
  • Target based on their search terms
  • Tarate Based on Customer Behavior
  • Display Products on your competitors products page
  • Pay for Only Ads Clicks
  • Search Rank on First Page
  • Business Goals
  • Achieve Brand awareness

Where My Ads Will Display!

Amazon Design their User Interface for ads to gain maximum customer attention. no matter whats device they using or where they are they will always under amazon Ads.

Search Results Page

  • Headline Search Ads
  • Sponsored Products
  • Sponsored Video
  • Sponsored Display
  • Similar brands on Amazon
  • Brands Related To Your Search

Products Details Page

  • 4 stars and above
  • Inspiration from this brand
  • Products related to this item
  • Explore more from ( Brand Name )
  • Similar item to consider
  • Best Sellers in ( Product Category )
  • Save 20% or more ( From Coupon Discount )
  • Related products from popular brands
  • Recommended based on your shopping trends
campaign, best ppc, advertising , freelance, tools

Set Up Your PPC Campaign!

Know your Product

More i know about your products more know about customer, targeting, search terms, how people need to see on amazon etc.

Competitor Research

How your competitors work for their products, how they target the customer, this will help me reduce a lot of works.

Search Terms/Keyword Research

Using Helium 10/Jungle scout or amazon search bar or exciting ppc search term report find most relevant keywords.

Weekly Reporting and Analysis

weekly download search term report and Analysis it to improve Keyword Targeting, binding, and take another step.

fba, management, pay per click, specialist, strategy, manager

Why I setup your PPC!

Reach potential customer

Most Relevant customer who just search for your products name

Defeat Competitors

Defeated competitors with ppc and search rank position to get maximum impression from customer

Rank search terms

Choose some relevant and popular keywords that your customer search on amazon search bar, and make strategy to get the position.

PPC Position

Get top PPC position over competitors to get maximum Impression!

Increase sells

Increase sales with low acos with ppc and search rank position

optimization, cpc, sells, seo, search ranking, rank, recomandation

Manage PPC Regularly!

Improve Keyword Targeting

Improve relavance keyword targating to find exact customer which improve converssion rate!

Remove wrong targeting

Remove and make negative targating keywords that are not performing well or not relavent or not converting anymore.

Reduce ACOS

Remove and make negative targating keywords that are not performing well or not relavent or not converting anymore.

Reduce Cost

right amount of bid, relavance keywords, make negative targating to maintain Acos.

Increase CTR

make cost effective campaing to ensure our roi is with profit margine.

Some of Campaign Example from my Previous Job

My Main Goal is to increase your overall sales, conversion rate, My process is so simple and innovative for your business, Increase your conversion rate by optimizing your business, make a lot of impression to the right customer by ppc and keyword ranking,

How Amazon PPC will perform!

Their are few different types of ads by targeting, by add type, I will use them to make a best strategy for your business to achieve the goal.

By Type of Ads

Sponsored Ads comes with few different types, some of for targeting different types of keywords ( Bord, exact or Phase ) Match. Some of targeting for products or category.

Sponsored Products

Auto Campaign
Auto with Low CPC

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.

Auto With regular CPC

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Manual Campaign
Board Match Campaing

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.

Phase Match Campaing

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Exact Match Campaign

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Product Targating
Less Optimized Products Tagrating

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.

Competiour Targating

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Category Targating

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Category Targating
Own category Targating

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.

Sub-Category Targating

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Sponsored Products Placement

Sponsored Brand

Product Collection

Keyword Targating

Target and capture top of the search result page,
this type add has most impression, most clicked and most converting add types because this add place is top of the amazon search result page.

Product  Targating

Target your category or most best seller existing customer and steal their sells by your awesome creative to your product details page.

Store Spotlight

Keyword or Products

This add types allows your store products collection display infront to the customer, top position of the search result page or your competiour product details page. You may drive the customer directly to products page, store, store sup-page or custom landing page.

Video Campaing

Keyword or Products

Make an awesome video to grab attention from customer. this add type has decent conversion rate depends on your product's quality and your video.

Sponsored Brands Placement
Screenshot 11 - Amazon PPC/Advertising
Example Sponsored Brand and Video ads

Sponsored Display

Retargating Ads

Auto with Low CPC

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.

Auto With regular CPC

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

 

 

Remarkating TARGETING

Board Match Campaing

Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.

Phase Match Campaing

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Exact Match Campaign

We’ll show your ad to shoppers who view the detail pages of products similar to yours.

Sponsored Display Placement

By Stratagey

Each sponsored ads have different strategy, we use most of the benefit from each ads type, some ads need to identify search terms/keywords some of ads type need for profitable targeting.

Competiour Brand Products

Display your products directly on competiour products page or under their search terms/keywords

Competiour Brand Keywords

Display Products under Competiour brand keywords

Own Brand Keywords

targate own brand keywords that start with our brand name+ products name

Campaing for Ranking

rank spacific keywords set to gather more customer

Mispaled Search Terms

customer usailly misplad some of words while searcing we targate them to get easy sells

Non english Keywords

non english words like spanis words mostly

Own products details page

Targate own similar products to capture product details page so competiour ads is not showing.

Some Strategic Campaign Results

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