52,500

Cloudflare zone analytics, 12 Aug – 10 Sep 2026. Averaging about 1,750 a day and trending up.

~1,000

IP-based count from Cloudflare, so it includes some automated traffic. Search Console figures available on request.

181

70+ interactive tools, 21+ learn pages, 41 SMTP error code references, 7 service pages and the blog.

One person

No content team, no guest-post network. Every page is written by the person doing the client work.

Technical operators

Agency owners, cold email operators, sysadmins and IT consultants.

• Usually both the operator and the buyer
• Solo founders through to agencies running hundreds of domains
• SMB and mid-market B2B

Mid-problem, not browsing

They arrive from search with something already broken.

• A DMARC policy that is not enforcing
• Mail landing in spam with no obvious cause
• A domain on a blocklist
• A fleet being planned before the first send

US, UK, CA, AU first

English-language B2B, weighted to North America and Europe, with meaningful APAC traffic.

Client work

437 sending domains under management, 100+ clients and 10+ agencies, 200,000+ inboxes provisioned, 10M+ emails sent.

Tool-page integration

A recommendation inside the result panel of a matching tool, shown once the visitor has run a check and seen their own problem.

• Highest intent placement on the site
• Written by me, in the voice of the page
• Marked as an affiliate link

Listing on /deals

A card on the recommendations page with what the product is good at and where it is the wrong fit.

• Linked from every tool-page box
• Stays as long as I still use the product

Learn-page mention

Contextual placement inside an explainer — DMARC, SPF, DKIM, alignment, BIMI, MTA-STS.

• Evergreen pages, not a dated post
• Search traffic rather than a one-day spike

Dedicated article

Long-form technical writing from real use of the product. Price depends on depth.

• I test the product properly first
• I publish the weaknesses too
• Revenue share accepted instead of a flat fee

Existing partners

Instantly, Namecheap, Dynadot and Hostinger — all in my own accounts.

Disclosure and honesty

• Every affiliate link labelled and marked rel="sponsored"
• Where a product is a bad fit, the page says so
• Services I deliver myself carry no affiliate link
• No brand-term bidding, coupon sites or email blasts
• Nothing promoted that I do not use