If your cold emails are landing in spam, it is usually not the writing. It is the setup behind them.
Cold email needs its own domains and its own inboxes, kept separate from your real company email. Setting that up properly takes about 30 small steps, and getting one wrong is enough to send everything to spam. That is the job I do.
What usually goes wrong
It works, then it stops
Good results for a month, then replies dry up. Usually because the accounts were pushed to send more than they were ready for.
Everything looks correct
The settings look right in every dashboard, but one small detail is wrong. Nothing warns you — you just stop getting replies.
Nobody can tell you why
No test was ever done, so there is nothing to compare against. Fixing it becomes guesswork.
What I set up
Four things, in this order. Each one has to be right before the next one works.
1. Domains
You never send cold email from your main company domain. If something goes wrong, your real email stops working too.
So I buy separate domains that look related to your brand, and point them back to your real website. If one gets a bad reputation, you lose that domain and nothing else.
- How many domains you need, based on how much you want to send
- Names that look natural, not auto-generated
- Each one redirects to your real site
- Registered in your name, set to auto-renew
2. DNS records
DNS records are the settings that prove an email really came from you. Gmail and Outlook check them before deciding whether to deliver your message or bin it.
The tracking one matters more than people expect. By default, the links in your emails point at a domain shared with every other customer of your sending tool. If one of them sends spam, your links get judged for it. Giving you your own is a five-minute fix that most setups skip.
3. Email accounts
Then the actual inboxes, on Google Workspace or Microsoft 365. I can sell you Google licences for less than Google charges.
Each account gets set up like a real person’s, because empty accounts look like bulk sending:
- Real name, photo and email signature
- Two-factor login and recovery details you control
- Connected to your sending tool and tested
- A daily sending limit that is safe to use
4. Warm-up and launch
New email accounts cannot start sending hundreds of emails on day one. That looks like spam, and Gmail treats it that way.
So they start small and build up over about a month. This is the part nobody wants to wait for, and it is the part that decides whether your setup lasts.
How long it takes
What I need from you
Four things. Only the first one is essential to start.
How many emails a day
Everything else comes from this number — how many domains, how many accounts, how long the warm-up takes.
Names and photos
Real names and headshots for the inboxes. Or say the word and I’ll use sensible stand-ins.
Access, or permission
Logins for your domain and email accounts — or approval for me to create them in your name.
A phone and email
Somewhere account recovery can go. It points at you, never at me.
Is this right for you?
This is a good fit
- You want to send hundreds or thousands of cold emails a day
- Your current setup keeps breaking and nobody knows why
- You’re an agency and want someone else to handle the technical side
- You want to own your accounts, not rent them from a platform
Look elsewhere
- You need to be sending at full speed next week
- You send under 100 emails a day from one inbox
- You want a guarantee your emails will reach the inbox — nobody can honestly promise that
What it costs
There’s no price on this page because the job changes a lot with size. Setting up 12 domains and setting up 400 are not the same work.
Check it yourself first
These are free and run in your browser. If they answer your question, you don’t need me.
Common questions
How many domains and inboxes do I need?
It depends on how much you want to send. A rough guide: each inbox can safely send 30 to 40 emails a day, and each domain holds about 3 inboxes. So 2,000 emails a day needs roughly 50 to 60 inboxes across 17 to 20 domains. The free calculator works it out for you.
Do I own everything?
Yes. Every domain and account is in your name and on your billing, and account recovery points at your phone and email. If we stop working together, you keep all of it.
Why does it take a month?
Because of warm-up. Gmail and Outlook need time to decide that a new email account is trustworthy. Rushing it is the single most common reason setups fail, and paying more does not speed it up.
Can you fix my existing setup instead?
Often, yes. I check it first. Sometimes the honest answer is that the domains are too damaged and starting again is cheaper than repairing — and I’ll tell you that rather than take the money.
Google or Microsoft?
Both, ideally, because your prospects use both and they behave differently. If you have to pick one, pick where most of your prospects are. I can supply Google licences below Google’s own price.
Can you work behind the scenes for my agency?
Yes, and a lot of my work is exactly that. You keep the client, I stay invisible.
Last reviewed
Other things I do
Tell me your number
How many emails do you want landing per day? That’s the whole conversation starter. Thirty minutes, free, no pitch.
What happens on the call
We look at your setup together, I tell you what’s wrong and what it takes to fix. If you can do it yourself, I’ll say so — that happens fairly often, and it’s fine.