A sending setup is not a finished object. Someone adds a new tool and pushes a setting over its limit. A certificate expires and every link in a live campaign starts failing. A domain gets listed overnight. Volume creeps up as the team grows.
Every one of those is cheap to fix on the day it happens and expensive a month later, because by then reputation damage has piled on top of the original fault. The only difference between the two is whether anyone was looking.
What usually goes wrong
Someone edited a setting
Usually with good intentions — adding a new tool. It quietly broke something else and nothing said so.
Something expired
A certificate or a domain renewal. Silent until a live campaign starts failing.
Volume crept up
The team scaled and sending passed what the accounts can safely handle. Nobody was watching the number.
What gets checked
On a schedule, across every domain — not when someone remembers.
What I watch
Rather than a dashboard you have to remember to open, you get told when something changes.
- Whether every domain’s settings are still correct
- Whether any domain or address has been listed on a blocklist that matters
- Whether any certificate or domain is about to expire
- Where your mail is actually landing, per provider
- Whether your sending volume has passed what’s safe
What happens when something fires
You get told what it is and what it means, in plain words, before it turns into a reply-rate conversation. Then it gets fixed — removals filed, settings corrected, certificates renewed, damaged domains swapped out and replacements warmed up.
A short monthly summary ties it together, so you can see the health of the fleet as a trend rather than a series of surprises.
Nothing is hidden from you
Every check I run is one of the 24 free tools on this site. You can verify anything I tell you, any time, yourself. There’s no black box you have to take on trust.
What I need from you
Two things, and an audit first if I didn’t build it.
Your domain list
Every domain and inbox you send from.
Read access
Enough to check settings and status. I don’t need to change anything to monitor it.
A one-off check first
Monitoring only means something once I know the starting state. That check usually turns up two or three things worth fixing.
Where to send alerts
Email, WhatsApp or both, and who should get them.
Is this right for you?
This is a good fit
- You run more than about 30 domains
- Nobody currently checks them on any schedule
- You run fleets for clients and cannot be the last to know
- You’ve been burned before by something nobody caught
Look elsewhere
- You have a handful of domains and can run the free tools yourself monthly
- You want someone to also run your campaigns — that’s a different service
What it costs
A monthly retainer priced on how many domains and inboxes are being watched. Below roughly 30 domains you can honestly do this yourself with the free tools.
Check it yourself first
These are free and run in your browser. If they answer your question, you don’t need me.
Common questions
Is this worth it for a small setup?
Below about 20 to 30 domains, you can reasonably run the free tools yourself once a month and catch most of it. This earns its keep when the fleet is big enough that nobody actually does that.
How fast do you respond when something breaks?
Same day for anything affecting live sending. Blocklist removals and certificate renewals are usually filed within hours of the alert.
Do I get access to the monitoring?
You get the alerts and a monthly summary. The 24 free tools on this site are the same checks, so you can verify anything yourself at any time.
Can you monitor something you didn’t build?
Yes, but it starts with a one-off check. Monitoring means nothing until I know the starting state, and that check usually finds a couple of things worth fixing first.
Last reviewed
Other things I do
How many domains are you running?
Tell me the number and who checks them today. If nobody does, that’s worth a conversation.
What happens on the call
We look at your setup together, I tell you what’s wrong and what it takes to fix. If you can do it yourself, I’ll say so — that happens fairly often, and it’s fine.